5 Content Creation Tips That Work Well For Good SEO Ranking

Content is King

All search engines and especially Google, love good content, this is the norm for all the digital and internet marketing professionals. They spend a lot of time creating interesting, compelling, relevant, well written, unique and informative content to catch the attention of not only their audience but also the  search engines. Good SEO is of no use if you do not have content that interests your audience, because if the audience does not like what you have written then they are unlikely to share it or even read it themselves.

The last couple of years have changed the face of search engine optimization (SEO) forever with the introduction of Penguin, Panda and Hummingbird algorithmic updates of Google. The main focus of these search engine algorithm updates was quality optimized content. Earlier, keyword stuffed articles and blogs were the norm, but this tradition was dealt a big blow with the algorithm updates. The search engines are looking at providing quality content to their users and for this they can go to any lengths, even lowering the rankings of webpages with content that does not match up to the guidelines given by the search engines. Well formatted, compelling content can work well for your SEO rankings and get your website on top of the search engine result pages (SERPs). As search engines are becoming smart with their algorithms they are trying to discover quality articles easily and reward them with higher ranks. Therefore, content writers and website developers better become adept at churning out quality articles and webpages properly optimized to search engine standards or prepare to lose the race to the top rankings. Have you already suffered due to Google’s sneaky algorithms? Then why not read the following 5 SEO tips that work well for good SEO rankings?

1. Share Your Knowledge

So you consider yourself as an expert in your business and niche market? Then go ahead and share your knowledge about your field and business. Share some anecdotes, case studies and general knowledge-base with your potential customers or peer group. Audiences are always looking for practical experiences and tips, so what better than to connect with them and give them what they want to read. They will appreciate your efforts in enhancing their knowledge. Create a credible image and authority about yourself and your business by providing some free information.

Sharing trade secrets openly can be scary as there could be misuse, however, you can guard your secrets while writing articles by revealing only the necessary details. Many times your potential customers and business associates explore your business via your blogs, websites and other press releases, so creating a knowledgeable image and developing interesting, informative content will work well for SEO rankings.

2. The right keywords work well for good SEO rankings

A thorough keyword research can work wonders for developing relevant content for your website and blog. Check out the tools available for keyword research and find out the search terms that the users are typing and use these keywords to develop content that answers your user’s queries. Use these keywords in your content, liberally sprinkle them in the main body and make sure that the keywords are present in the tags, title, headings H1 and meta descriptions to make the content SEO friendly. However, do not overuse the keywords as this will not work well for your SEO. Keep the keyword density of your content less than 3% for good SEO. Make sure you weave in the keywords into your content properly or it will sound odd while reading and lose the essence of the subject altogether.

3. Engaging Content

The value of your content is being judged by Google and other search engines, so the level of interaction and engagement your content generates can decide your rankings eventually. Google analyzes the time spent by users reading and reviewing content, they also determine the way in which the  users arrived at your website, whether the users left the page immediately and went back to the search results page and many more aspects. Google also considers the comments, shares and social media interaction that your content generated. Their analysis can reveal a lot about the quality of your content and whether they should rank it well or not. So, it goes without saying that engaging content is good for SEO.

4. Fresh New Content For SEO

Search engines appreciate and like fresh, new, regular and consistent content and value it higher on the search engine ranking page results (SERPs). Simply updating content, changing the published dates or adding irrelevant content everyday will not serve the purpose in the long run as the search engines will find out about it eventually and penalize you for it. Many times there is a surge of activity in an industry or business and many users are curious about it and therefore, search for relevant and new information. In such a scenario, posting new and relevant content will definitely boost your rankings. For example – in the months of August and September 2014, the launch of the iPhone was in the news and users were eager to get more information about the event, therefore, in such a scenario, adding fresh content related to this news will help boost the rankings of your website if it is in the relevant domain. Besides the fresh content, periodicity is important to build a loyal readership. If you are posting content 3-4 times a week, the search engines and readers will expect you to keep doing it, but if you fall short of their expectations then both search engines and readers will move away from your site. So, choose the periodicity of your fresh content wisely.

5. Build Links For SEO

Link building is recommended for SEO and can be done by integrating links within the content. Build widgets, apps and gadgets to help you get backlinks to your content. However, make sure the links are not spammy or irrelevant, as they can do more harm than good to your SEO. Start blogging, post relevant, interesting content and share the links on social media to get links. If you have an online business then offering discounts, promotions, offers and sharing the links on social media can get you noticed and increase traffic to your site. Furthermore, you can also establish linkages with your associates and partners and get some traffic from their websites and in the bargain gain some credibility too. A good link building strategy can do wonders for the SEO of your website.

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